Designed in Latvia

Enterprise Europe Network (Profile:BRUK20211101001)

Short description of advertisement: 
A UK/France-based product designer and inventor is seeking a strategic partnership in the form of a joint venture or a manufacturing agreement with a manufacturer of cycling parts to develop a unique range of bike saddles and other cycling accessories.

The UK business is a product development agency and concept lab. It develops new disruptive ideas in the retail sector for global marketing and manufacturing. The agency has done a lot of work through business open innovation platforms, most notably, Philips, Proctor & Gamble, and Unilever.

Working in constant collaboration with other product designers, inventors, and engineers it has a number of new and innovative products at various stages of development. 

Currently the designer is seeking a joint venture partnership with a manufacturer with the capacity for the development of an innovative bike seat. The patent-pending design is one of a small number of products the designer is developing for the global market.

The seat, with a central spine and floating vulcanized rubber fillets, is a major new bike saddle developed to address the occupational hazard of saddle sores.
The radical new design breaks new ground in ergonomics and practicality for long-distance cyclists.

Because prototyping and manufacture are expensive and often cost-prohibitive, the UK company is seeking a strategic partnership (ideally a joint venture) with a manufacturer who would have the capacity to engineer, test, and refine this product from design to manufacture.

A joint venture partnership and/or long term manufacturing agreement are sought.


For more information please contact Enterprise Europe Network Latvia.

Contact person: 
Enterprise Europe Network Latvia
Contact languages: 
United Kingdom
Perses Street 2, Riga, LV-1442, Latvia
info [at]
Proposal valid till: 
Thursday, 17 November, 2022