INCH2 is a fashion-forward footwear brand based in Riga, Latvia. INCH2 was launched as a brand at the end of 2014, by releasing a capsule collection of women’s shoes in a masculine style. In less than a year, the brand became well-known to top fashion magazines, leading designers and famous fashion bloggers. In March 2015, the brand and its founder, Olga Peterson, became a winner of Debut of the Year in Fashion nomination by the Baltic Fashion Federation, within the Riga Fashion Week event. The brand provides clients with an opportunity to buy top quality handcrafted footwear for midmarket prices through our easy-to-use website www.inch2.com and an efficient distribution system.